Samsung phones

Samsung's range is large, but actually very clearly laid out. To make the right choice, you only need to know what the letters stand for.

Which Samsung phone suits me?

Samsung divides its smartphones in 2025 mainly into three series: the premium S series, the innovative Z series and the popular A series.

Galaxy S series: The best of the best

Want the fastest performance, the very best cameras and the latest features? Then you'll end up with the Galaxy S series. These are Samsung's flagships.

• For whom: Demanding users, photography enthusiasts and business users
• Features: Super AMOLED screens with high refresh rate, professional camera lenses (including strong zoom) and the most powerful performance
• Models: Think of the new Galaxy S25 series, but the S24 (FE) also remains a rock-solid choice

Galaxy A series: The smartest value for money

Not everyone needs the specs of a racing car. The Galaxy A series (where the A originally stood for Alpha) is Samsung's best-selling series. These phones offer premium features at a mid-range price.

• For whom: The average user looking for a reliable phone for apps, social media and streaming
• Features: Often feature very large batteries that last a long time, waterproof casings and excellent screens
• Difference: The higher the number after the A, the more comprehensive the phone (the A56 is more powerful than the A16)

Galaxy Z series: The future is foldable

Since 2019, Samsung has been the market leader in foldables. These phones have flexible screens that you can fold. However, the competition is hot on Samsung's heels, something Samsung is trying to undo with ultra-thin foldables.

• Galaxy Z Flip: A compact device that folds up like a classic 'fold phone'. Ideal for your pocket
• Galaxy Z Fold: A slim phone that unfolds into a compact tablet. Perfect for multitasking and watching videos

Galaxy Xcover: Rugged and indestructible

Do you work in construction or spend a lot of time outdoors? The Xcover series is specially designed for extreme conditions. These devices are drop-proof, waterproof and often have a removable battery.

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Why choose Samsung in 2025?

Besides the wide choice, there are two specific reasons why Samsung stands out from other Android manufacturers: Galaxy AI and its update policy.

Galaxy AI: Smarter than ever

The latest generation of Samsung phones is packed with artificial intelligence. With Galaxy AI, you can translate phone calls live, summarise notes and edit photos by simply moving or deleting objects. The 'Circle to Search' feature, where you circle something on your screen to instantly Google it, is also standard on most models.

Click here for all Galaxy phones with Galaxy AI

Updates and durability

A phone should last a long time. Samsung now offers up to 7 years of Android and security updates on its high-end devices (such as the S and Z series). This means your phone will stay safe and fast well into 2030. Even the mid-range A-series often gets 4 to 5 years of support, which is considerably longer than the competition in the same price range.

Easy switching with Smart Switch

Have a different brand of phone now? With the free Samsung Smart Switch app, you can wirelessly transfer all your photos, contacts, apps and settings to your new Galaxy. This works from both iPhone and other Android devices.